Dropshipping is one of the best business models that allow you having a store without any inventory and items in it. So, how is this possible? Simply like this – you make an e-commerce store and you make a deal with some of the dropshipping suppliers who ship the orders, while you earn a commission for every purchase.
As you could read in many of the SaleHoo drop shipping reviews, the main advantages of this business model is low-risk and low-investment, as you literally buy a domain for your website, pay the hosting and make the website. So, here is everything you need to know about this concept.
It is all about the offer
Whenever we think about selling, we think of presenting the product. It is the same with the dropshipping business. The main thing that sells the product is an attractive offer. This not only means that you offer items at low prices, but also that you should include bulk sales and bundles.
Sometimes people will buy just because of the bundle – they pay for one thing and get two additional ones. For example, you could offer hair paint as an addition to the hair extension and therefore more people will be interested in the deal. So, take some time to come up with the creative ads and tempting bundle offers to achieve better conversion. Remember, the more attractive the ad, the more likely will it bring a customer.
General or specific niche – try both
To be successful, your goal in this business is to offer products to the right customers who are searching in a specific niche. For a start, if you still want to experiment until you hit the gold mine, try to stick to the general niche as you will target a wider audience.
Once you learn how things work, you can move on the specific niche and offer specially-tailored products for unique customers. For this reason, it would be useful to have one specific-niche domain and one general where you can start with and practice by experimenting. Or, try to get a unique and cool name that sounds attractive, as Amazon started out as a small online book store.
Customer service is a must
Would you buy a pair of cheap shoes from an online store that has customer support but never responds to the inquires or would you buy a more expensive pair of shoes from the store that responds to the questions in a couple of seconds? You see the point.
Having good, reliable and 24/7 available customer supports makes your customers much more confident about using your store as they count on your help. Still, success does not stop there. Make sure to have a fun interaction with your customers – send them thank cards if they buy from you several times. Give them a special discount or limited-prices for them to make them feel valued and appreciated. Courtesy and generosity are always good and always come with a reward.